The word innovative is used far too often.

in·no·va·tive , adj. Marked by or given to innovations. in'no·va'tive·ness n.

But when we say that Soho String Quartet is innovative, we really mean it. Here are the values that make us different...

1. Hire the Best
2. Automate Everything
3. Offer Incredible Value
4. Never Stop Improving

1. Hire the Best

We know the music business, and take it from us, many musicians traditionally turn their noses up at event music. With the exception of a few high quality London groups who have been around for years, 'Gigs', as event music engagements are described amongst musicians, are either for those 'not talented enough' for a concert career, or they're a 'secondary' outlet of work for pros when times are lean.

We say No, No, and No again.

In our new market-orientated world, corporate and private performances of music are becoming as relevant as public performances. The arts are bringing new and traditional human values to commerce and society like never before. We believe that our clients deserve the same professional standard of performance as any public audience.

We only hire exceptional young instrumentalists who are on the cusp of major solo, orchestral, or chamber music -orientated careers, who have graduated with a 1st class performance degree from a top music conservatoire, or equivalent.

Our musicians are amongst the brightest, most personable graduates in music performance. They are at the start of significant performing careers, and their performance skills have been honed to an internationally recognized level. They are each developing unique artistic personalities... put four of these people together in a string quartet, and the results can be electric. We train them with business and customer service skills that contribute to the best possible service for you, and also benefit them in their future careers.

The bottom line? The quality of our service is comparable to the best events quartets anywhere in the world.

2. Automate Everything

Look at Easyjet. Or Blueback (the minicab firm that revolutionized minicabs in London). You see the industry shift that these innovators caused? Can the same philosophies be applied to a string quartet?

Yes, they can!

There's a reason why we behave like a low cost airline... we save time, and we save money. That means you do too. Online booking reduces the amount of administration work we have to do. It prevents us having to sign up with costly agencies. It allows us to stay independent. Other innovations beneath the surface that you don't see make us mightily efficient, more so than a traditional quartet can ever be. Our reduced costs mean we can always offer great prices as well as a high quality service.

And you can book us at 3am on a Sunday if you really want to!

3. Offer Incredible Value

This is where it all comes together. Top quality musicians + streamlined organization = amazing value. If you want dirt cheap, then phone a music academy and hire a bunch of students. If you want expensive, hire a quartet through an agency.

If you just want top quality at an affordable price (£349 all-inclusive, anyone?!?), hire Soho String Quartet. We ONLY do string quartets for a reason... We're very, very good at it!

And that's why we're like the low cost airlines. You no longer have to choose between quality and price.

4. Never Stop Improving

OK, we admit it, we're neurotic. Our mothers and girlfriends hate us for it... but we just get VERY upset when things aren't as good as they could be.

So every time we see something that could be better, we do something about it. We build improvements into our automated systems (what traditional quartet could do that?!) so that they're always there next time, regardless of which musicians are playing for your event. Then we move onto the next thing.

One day it might be a new piece for our repertoire list. The next, it could be a suggestion for the website from a client. Or maybe a new idea for our services from one of our musicians.

The fact is, we've come a long way since we started trading in 2005. We think our service is unique, and is going to change the event music industry for the better. Before long, people will be following and copying our ideas. To remain the best - to offer you the best service - we can't stand still. We have to keep getting better and better. That's the only way we can become your No.1 choice for event music both now... and in the future.

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That's our committment to you.

How can we make your dreams become reality?

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